Most types of paid advertising can be used to promote your brand. Creating brand awareness helps your audience become familiar with your products and services by placing them on popular channels such as Google and Facebook, helping you keep up with the competition.

But I wouldn't recommend starting with spending money on ads if your social profiles are not WORKING for you. You need to have enough content to build the KNOW, LIKE AND TRUST with your potential clients.

Else you are wasting money for nothing. Sometimes people think the ads are not working for them while actually, it's the content and pages where the people are being sent to!

So before starting with paid advertising make sure your sales page works, your confirmation page works. Your social platforms have enough content and value on them. Your website works and you have a free product they can download.

If you feel like you are ready to go then let's do it!

There are many platforms on which you can do paid advertising. Facebook & Instagram is the main one together with google. But also Pinterest and TikTok are platforms that you can use and your reach can be better because it's not as used yet as other platforms. Before you choose which platform to advertise on you have to make sure that you know on which platform your potential client is.

Not only advertising on social platforms is paid marketing also working with influencers can help you to increase your sales or brand awareness.

Also have a look at Award-winning accounts and campaigns

You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game.

For learning and a laugh, check out Fridge-Worthy, Hootsuite’s bi-weekly awards show highlighting brands doing smart and clever things on social media.

So let's dive into the world of paid advertising.

Why & When to use paid advertising

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