What exactly can you give away for free?

Many entrepreneurs have a Free E-book. Some people don't like the word E-book very much. You can also call it a guide, step-by-step plan, checklist or cheat sheet.In your E-Book, authenticity is ultimately your greatest magnetic force as an entrepreneur. As long as what you do is in line with what you feel, your potential customers subconsciously feel it. And if you want to convince them of something, it's important that they feel that sincerity and that enthusiasm.Why create an E-book?You enable your customer to get to know you in an accessible way.You give your customer the opportunity to get to know your product or service.You create a certain urgency by sharing the importance of your product or service.

How do you build an E-book?You start with a nice photo and a clear title of the E-book. The title clearly explains what the result is. Sell the solution and not the product.Then comes the table of contents, what can they expect? Followed by a page explaining why you created this eBook. So create some awareness and urgency in this.The most important thing after this is the content. Make sure you alternate the content well with photos, quotes and photos of yourself.At the end of the E-book you do an upsell. This means that you offer something. Basically, you give them a hook, so they can grab further. You want to take people by the hand to take the next step in your sales funnel.

The general rule is that you cannot immediately do a large upsell. You give them a very small amount of knowledge and often people scan your e-book.

I advise you to place a call-to-action in your e-book by means of a button or a link that they can click on. To schedule a free call with you. Seeing or talking to someone for real builds a much better bond and more trust to make a bigger upsell.Make sure to keep it to a maximum of 10 pages.

our customer will never read 500 pages and will soon get tired of it. You want to get their attention as clearly and quickly as possible to click through to the next step. So make sure you don't want to share TOO MUCH information. We are often inclined to show what we know.Is your e-book being downloaded? Great, what now?You have created your mail funnel, your e-book is being downloaded, now what?An e-book alone will not immediately provide you with a consistent flow of customers. It is one of the most accessible ways to let people get to know you and having a free e-book is especially a great way to collect email addresses as quickly as possible so that you can then 'warm up' those people further.A crucial part of an e-book is therefore having an e-mail sequence that follows after downloading the e-book. You will learn this in the next modules. You will learn to easily create an automation. The moment someone requests my e-book via my website, he/she will be on the list and will immediately receive an e-mail containing the e-book. After that, eight emails automatically follow every two days in which I further nurture the relationship with the potential customer.Check out the module creating a sales funnel + automation for more information on the next steps.

How to create your free E-book

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